Altogether the top five Bluey titles represented 40,000 volume sales between them for the year so far. Such is the dominance of the children’s picture book charts by beloved cartoon blue heeler pup Bluey that if Bluey titles had been included in the picture book chart below, they would have taken up five places, including the top two spots. Nonetheless, sales of children’s books in Australia in 2021 were still well above pre-pandemic levels.Īnd children’s book authors dominated bestseller lists in Australia, with J K Rowling the bestselling author in 2021 off of $11.7 million sold across 417,000 units, and Ahn Do holding onto the number one spot on the local authors list with $9.9 million from 955,000 units sold.
A bumper year of sales in 2020, in which the children’s category was up 9.6% on 2019, the Australian children’s book market fell ever so slightly in 2021 (-0.2%), according to Nielsen Bookscan.
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